Freelance for BRAH Electric
Client: BRAH Electric is an electrical products manufacturing company, specializing in aftermarket replacement power distribution equipment, controls, and parts.
Scope: Redesigned the PDP and PLP, enhancing UI/UX, structure, functionality; and adding in new features and information. Developed different user states and custom iconography.
Tools: Adobe XD, Illustrator, Figma
Core Skills: UI/UX, Prototyping, Iconography
Product Display Page
(Desktop view)
Scope:
Redesigned the existing PDP to improve UI clarity, user experience, and conversion potential. The goal was to balance existing content with new client-requested additions–while minimizing visual clutter and surfacing key decision-making details more effectively.
Key Enhancements:
Reorganized content layout to highlight product specs, downloads, and CTAs at a glance
Improved product image carousel UX, including added hover-to-zoom feature
Applied visual hierarchy principles to reduce distractions and guide user flow
Converted hidden tabbed content into clearly labeled, downloadable links.
Designed custom icons for each
PAGE UNDER CONSTRUCTION: Core Responsibilities:
Design and maintain company’s website with a mobile-first/responsive approach while adhering to website best practices.
Design new eCommerce website from homepage to checkout, to support the launch of product availability to any customer without the need of a subscription.
Create animated content for social media, paid media platforms and company website.
Design printed marketing collateral: monthly direct mailers, in-center flyers, brochures, menus and event signage.
Demonstrated mastery in Photoshop: image manipulation, color correction, and photo retouching to create seamless composite images.
Co-directed video shoots with Director of Content, alongside external agency.